Tuesday, 15 October 2013

Alexey Cheslavovich Brodovitch
was a Russian-born photographer, designer and instructor who is most famous for his art direction of fashion magazine Harper's Bazaar from 1938 to 1958.



  • Alexey Brodovitch – changed accepted notions on the relationship between text and image in magazine spreads – American layout design revolution
  • Text
  • Image
  • Negative space – used to make an impact
  • Classic magazine layouts
  • Worked with photographers such as Irving Penn, Richard Avedon
  • Asymmetrical but totally balanced – preference for black and white

  • changed accepted notions on the relationship between text and image in magazine spreads – American layout design revolution